Ever wondered what the secret is to becoming a wedding planner’s go-to supplier? I’ve been there too, wondering how to get noticed and build those valuable connections that lead to consistent bookings for your wedding business. The key? Building genuine, friendly relationships with wedding planners who can open doors for your business and vice versa. Let’s chat about some easy, actionable ways to stand out, make an impact, and become the wedding supplier that planners love to recommend.
Timing is everything
Timing is everything when reaching out to wedding planners. During peak wedding season, they’re often swamped, so it’s best to connect during quieter times like winter when they’re planning for the year ahead and have time to connect. Send a warm, friendly introduction about who you are, what you do, and showcase some of your best work. Highlight how you can make their clients’ weddings even more special. Keep it casual and authentic—approach it like you’re starting a new friendship, not just pitching your wedding services.
Create a planner-friendly brochure
Wedding planners love knowing who they’re working with, so create a brochure that’s all about you! Highlight your style, how you work, and what it’s like for couples and planners when they choose you. Add some gorgeous photos, share the wedding venues you’ve worked at, and include any extra details like travel costs and sample pricing. You’re not just showing off your work; you’re showing them how easy it is to work with you.
Make it personal when you reach out
When sending emails or messages, don’t just copy-paste a standard introduction. Make it a bit more personal (but still professional)! Did you see a stunning setup they did at a wedding venue you know well? Mention it! “Hi [Planner Name], I absolutely loved your design at [Wedding Venue]. I’ve worked there a few times, and it’s always a favourite place of mine!” A little personal touch shows you’re genuinely interested in their work, not just ticking boxes and sending the same email to every planner.
Get social—yes, literally
Social media is your networking event when it comes to connecting with wedding planners. Show genuine interest, avoid just liking their three most recent posts then dropping them a message. Follow, like, and comment on their posts, and engage with them through their stories. Did they post about a recent wedding at a venue you love? Jump in with a friendly comment or a quick DM. It’s a natural, non-pushy way to get on their radar and start building that genuine relationship.
Meet planners in real life
There’s nothing quite like meeting face-to-face. Go to local wedding fairs, venue open days, or wedding trade shows, and don’t be afraid to introduce yourself. A warm “hi” and a genuine chat can leave a lasting impression and kickstart a great working relationship.
Send thoughtful gifts
Sometimes, a thoughtful gift can make that big impact you are looking for. Planners often appreciate meaningful, high-quality gifts that stand out. To find the perfect gift, follow their social media and get a sense of what they like—it shows you’ve taken the time to get to know their business. A beautiful bouquet, a personalised item, or something unique can serve as a physical reminder of your business, keeping you top of mind the next time they’re recommending suppliers to their clients.
Host a content creation day
Here’s a fun idea—invite local planners to your space for a content creation day. Set up beautiful floral displays or styled decor, and let planners use the setups for their social media content. They get great photos, and you get to showcase your work while spending quality time with potential collaborators.
Offer exclusive deals in the off-season
During slower months, offer special discounts that planners can pass on to their wedding clients. For example, you could offer 10% off their wedding flowers for their clients’ winter wedding. It’s a win-win—you get more business during the slow season, and wedding planners gain a valuable connection and can offer their clients better rates for other wedding services just by signing up with them.
Be proactive and keep engaging
This isn’t a one-time thing; keep the relationship alive by staying engaged. Comment on their posts, follow up after meetings, and just keep the conversation going. It’s the little ongoing interactions that turn a casual connection into a trusted partnership.
Why it’s worth it
When wedding planners start to recommend you, it’s like getting a golden ticket. You gain credibility, and suddenly, you’re the go-to for couples who align with your style. You’re not just on their list—you’re their top choice, and that kind of exposure is priceless.
Ready to take the leap and become a wedding planner’s favourite supplier? It all starts with a simple hello and a genuine connection. If you ever want to chat about strategies or need a little guidance, I’m just a message away.
Need help with marketing your wedding business?
Feeling like you don’t have time to manage all of this? That’s where I come in! As a social media manager and virtual assistant specialising in the wedding industry, I can help you create a solid marketing strategy and content creation plan. From managing your social media accounts to planning content days and writing blogs, I’ll take the pressure off so you can focus on your creative work. Let’s chat and see how I can support your wedding business!