If you’ve been in the wedding planning industry for years or you’re a new business, you’ll know there is a lot of competition in the UK for wedding planners.
From London to the Cotswolds, every wedding planner is promising couples “their dream day”, so how do you stand out from the crowd?
To stand out it’s not just about having the most luxurious website or shouting the loudest through Ads, it’s about showing couples exactly why you’re different, how you share the same values and what difference that can make.
So I’m sharing with you five easy-to-impliment ways you can stand out online as a UK wedding planner.
1. Personal, thoughtful copywriting
Your website copy and social posts will be the only way you can connect with potential clients before a consultation call or face to face meeting. So you need to make sure that your copy and captions actually sound like you!
No one who is planning the biggest day of their lives is going to feel an emotional connection to someone who uses Chat GPT to create generalised Instagram posts.
Take time to really understand what your wedding business should be known for, is it that you specialise in multi-day marquee celebrations where logistics play a huge role in the planning process? Are you a Cotswolds-based countryside wedding planner who uses your design background to curate artistic and Pinterest-worthy weddings that focus on the details and personalised designs?
Avoid the general sayings like ‘we create bespoke weddings’ and instead insert your expertise so you align with clients who value your approach and style of wedding planning.
When you write blogs, social media and marketing posts that sound like you’re talking directly to your audience, they will feel seen and heard. Your couples will connect with the real you way more than corporate speak.
2. Share more than just pretty photos on social media
Don’t get me wrong, gorgeous wedding photos are important for any wedding planning business so showcase your work, but when creating a full content strategy you also need to add storytelling to your posts, behind the scenes moments of your team and the real photos that share the experience your couple had.
Post about how you saved the day when the flowers didn’t arrive share the back up plan that you needed to use for a rainy summer wedding – these stories highlight why a couple would need an experienced wedding planner by their side.
When couples see your content on social media, they should think “this wedding planner really gets what we need on the day, I need someone like that” not just “oh, that’s a pretty wedding.” The difference is showing the real value you bring as a wedding planner with your unique approach.
3. Share your business and personal values
Today’s couples care about more than just pretty weddings. They want to plan and host a celebration that has meaning and creates memories, one where the atmosphere is incredible and the design feels immersive.
Gen Z couples want to work with a wedding planner that shares the same values as them and understand what’s important to them on their wedding day.
Are you all about supporting local UK suppliers? Passionate about eco-friendly weddings? Love creating inclusive celebrations where everyone feels welcome?
Don’t hide these things about your business, this is what makes you different from the rest. Weave these values into every piece of your marketing and online presence so you attract clients that align with your ethos.
4. Be yourself (seriously!)
This might sound obvious, but so many wedding planners try to be everything to everyone, copy industry leaders and try to be a polished version of themselves. If you are doing this, how will you ever stand out as YOU amongst the crowd?
Your way of working, your personality and your strengths will set you apart and differentiate your wedding planning business.
Are you the calm, organised type who keeps everyone relaxed and feel like a best friend on a wedding day? Do you have creative ideas and plan over the top immersive celebrations? Or do you want to be known as a wedding planner who scrutinises over the details and is hands-on with communication and being a support system?
Whatever your personality is, show how this comes across in your wedding planning approach. Through video content or storytelling copywriting share your quirks, your experience, background and honest advice. Couples hire wedding planners they actually like and trust and they can’t do that if they don’t know who you really are!
5. Pick your niche
Gone are the days when you could just say “I plan UK weddings”. This isn’t helpful to anyone getting married in 2025. The most successful wedding planning businesses know exactly what they’re good at and market themselves in this niche.
Decide what type of wedding planner you want to be known for – do you want to be the go-to planner for luxury country house weddings in the Cotswolds, or intimate Town Hall weddings in London? Perhaps you’re the expert at destination weddings for UK couples getting married in France – you need to have a USP that tells the world what you do and who you serve.
When you’re known for something specific, you become the obvious choice for couples who want exactly that thing.
Make your wedding planning business stand out
Being the go-to name in the wedding industry to plan certain types of weddings isn’t about being perfect, it’s about being clear about what you do. When couples can quickly understand what makes your wedding planning business different and why they can trust you, you’re halfway there to convincing them that you are the right fit to plan their big day.
You already have everything you need – your personality, your way of doing things, what you care about. You just need to show it off consistently through a cohesive brand voice, values and imagery.
If you need help sharing your unique values and personality through your social media posts and marketing – I’d love to help your wedding planning business sounds authentic, trustworthy and stand out online.
I specialise in working with wedding planners to curate their Instagram feeds, write compelling SEO enriched blogs and Pinterest that drives traffic to your website.
If you need help attracting your ideal clients online, I’d love to chat with you about how we can make your business stand out in all the right ways.