Do you get to the end of a wedding day and realise you should have captured videos because this wedding would have been perfect to share on your socials?
I know that you have limited time on a wedding day as you are busy being the wonderful wedding supplier that you are, so having someone join your team whose sole responsibility is to take video content is the perfect solution. You don’t get distracted from your work by trying to set up tripods or charging your phone ready to film, you can be in the zone while I capture you in action.
Why Every Wedding Supplier Must Be Sharing Behind-the-Scenes Reels on Instagram
1. Trust is built by showing the REAL you on a wedding day
Couples don’t hire you just based on seeing overly perfected images and heavily curated styled shoots. They see these images everywhere on Instagram.
Engaged couples want to see HOW you are different, if they will vibe with your personality, and see in real time how you create your weddings.
If there are emergencies on the day, you want to showcase how you handle last minute changes with a calm attitude.
A professionally edited photo of a statement floral arch is amazing and will look beautiful on your Instagram grid, but sharing how you made this a reality with your team will resonate with couples who want to work with an experienced florist.
Behind the scenes reels shows HOW you work, and this builds trust and confidence in your clients to book you.
2. Social proof through video
Static images show what your work will look like in edited photos, but a wedding day is real life, and videos show what your work will look like to your guest on the day.
Videos of you transforming spaces and decorating venues is easier for your audience to relate to and actually picture how their wedding day will look like with you.
These types of reels show you in action, your creative flair, interactions with your team and show that you can actually create what you say you can!
3. Reels reach a wider audience on Instagram
Instagram’s algorithm still strongly favours Reels and carousels, so you need to be prioritising sharing video content to the platform.
Your social media strategy should include a good balance of professional photos and authentic videos to build trust and showcase how you create weddings in your own unique style.
By posting behind-the-scenes reels, you can reach a different set of audiences on Instagram that you wouldn’t have reached by just posting photos. These types of reels introduce new viewers to your brand where they can easily connect with you through watching you at work.
4. Differentiation in a crowded market
Lots of wedding suppliers show “the result.” A lot less show how they got there.
If your wedding business is about luxury design or quirky details – show how you make this happen on a wedding day.
Show your working style, your teams energy, your problem-solving skills and how you make your couple feel on the day. These authentic videos share how your business is different.
5. Content pipeline for weeks of posts from one day
One wedding day with good video coverage means you will have reels, shorts, TikToks, Stories, grid video posts and even testimonial snippets you can share to instagram for months to come. If you build a library of work-in-progress clips, you’ll never suddenly run out of content to share on reels.
6. The “modern wedding media” expectation
Couples today expect you to have social media content they can view before booking with you. They anticipate seeing real-time reels, Stories, short clips and who you are as a person behind the brand before deciding if you are the right fit for them.
If your competitor is posting personal reels, talking to the camera advice videos and venue transformations – you need to make sure you are keeping up.
Are you ready to uplevel your Instagram content?
If you are always stuck for what to film on a wedding day, run out of time to capture any content and come away from a wedding feeling frustrated that you didn’t get all the shots you wanted – here’s you answer.
Work with a wedding content creator specialist for wedding suppliers like me! I seamlessly join your team and capture you in action so you have hundreds to video clips to share on Instagram.
Check out more details on how I can help you out here.