Yes there is such a thing as a wedding supplier content creator, and it does what it says on the tin. I specialise in joining your team on a wedding day with the sole purpose of capturing wedding day content of you – a wedding supplier!
You need proof that you can create weddings because Gen Z couples that are getting married want to be able to see your work and trust you before they even get in touch or enquire with you. And the only way you will be able to do this is through video proof – which is my area of expertise as a wedding supplier content creator.
You know you need authentic, real and unfiltered video content from your weddings, but not sure how to get them? Hiring a wedding supplier content creator to join your team is the best way to end up with 100’s of videos you can turn into social media content.
So if you’ve been wondering what it’s actually like to have someone capturing you at work on a wedding day, keep reading as I share top tips and what you can expect when working with a wedding content creator.
The best and quickest way to build trust for your wedding business is through actually showing who you are, how you are different, and proving that you can create the beautiful wedding photos found on your website.
Video content of you on a wedding day helps your wedding business to be seen by engaged couples, build trust and stand out as the go-to wedding supplier in your niche.
When you’re working on a wedding day, filming yourself in action is either impossible, not appropriate or doesn’t cross your mind to take your phone out and film your team. You usually don’t have a spare hand (or a free minute!) to be thinking about what video angles would be good to later turn into Instagram reels, or you are under time pressure to get everything set up so that filming at the venue doesn’t become your priority.
As your dedicated wedding content creator, it’s my role to capture your personality, energy, hard work and attention to detail that goes into every wedding you create.
You get to stay fully present and not worry about trying to get Instagram content so you can focus on your couple and your wedding knowing I am in the background capturing genuine, behind-the-scenes footage of you in your element.
My focus is capturing videos you can actually use later on social media
As a content creator for wedding suppliers, my focus is to showcase your wedding business – how you are different, unique, what your specialties are, what couples you work with and what makes you a trusted supplier.
I’m there to capture the wedding venue setup, the craftsmanship, the coordination, the calm-under-pressure moments, the way you transform a space and care for your couple.
My job is to build you a library of video content that shows how and why your business is unique, with 100’s of video clips you can later turn into social media posts to showcase this.
Social media post ideas you can create from your wedding day videos
Working with a wedding supplier content creator on just one wedding day can give you weeks of content you can use on Instagram and TikTok. Here are just some of the posts you could create:
- “Watch this empty room transform” before vs after reel
- A day-in-the-life video showing what you actually get up to on a wedding day
- Short clips of you talking through your process which could be an educational post
- Behind-the-scenes moments that show your team and the hard work that goes into creating your weddings
- Share the real wedding story of your couple, why they chose this venue, why they chose you to design/run their wedding
- Answering questions about what it looks like to work with you while you are in action on a wedding day
- Sharing educational tips for what NOT to do on a wedding day and how you avoid these to ensure your weddings are perfect
If you are unsure if you need behind the scenes style content for your wedding business, I think my recent blog post might just help convince you that you do!
Behind-the-scenes wedding videos I typically capture for any wedding supplier
There are hundreds of videos I capture on a wedding day, and here are just a few of the angles and types of videos I take of you and your team on a wedding day:
- Venue shots – I capture the empty rooms, the venue before any decorations or set up has been done. These are great to add to a storytelling video, a before vs after transformation reel or highlight certain venues you have worked at.
- Set up – Essential for showing HOW you transform a space. Timelapse videos are particularly fascinating for your audience to watch.
- Your team at work – The energy and professionals your team has, the focus and the teamwork that goes into your creations.
- Your interactions with other suppliers and venue staff – Genuine moments that show how well you collaborate and the relationships you build.
- Interactions with the couples and guests – If you want to show your personality, and how you interact with everyone on a wedding day.
- Chatting content from adding a mic on you throughout the day – I capture you naturally chatting with your team, explaining the set up, welcoming your couple to a space, or explaining your design and through processes. You’ll honestly forget your wearing a microphone and this enables me mt capture the authentic chatting nature of you on video
By the end of the day, you’ll have a mix of footage that tells the full story of what you do, and your audience can picture exactly how their wedding would look and feel if you were a part of their wedding supplier team.
My wedding content creation equipment
You can expect to find me on a wedding day with a whole host of equipment so I can capture you in action from every angle. That includes a gimbal for smooth, professional-looking movements, a microphone to record you clearly throughout the day, a portable light for those evening shots, a tripod to capture room transformations and multiple cameras and phones to capture different spaces simultaneously.
Ready to show up on social media and share what makes you different?
Hiring a wedding content creator is becoming more and more common, and for good reason! Wedding suppliers are realising the immense value of having video content from a wedding day and they understand this is how Gen Z couples are building trust with you online before enquiring with you.
Every wedding supplier needs videos for marketing and for promoting your wedding business, and trying to do it all yourself while running the day simply isn’t realistic.
If you’d love to have a library of fun, authentic and professional videos that shows couples exactly why they should book you, I’d love to chat about how I can capture this for you.
Get in touch with me and let’s talk about getting you in front of your dream couples.