So you’ve just worked on a beautiful wedding and now you want to share it with the world, and more importantly future potential clients!
This is great content that positions you as the experts, shares real results of your work and can be a powerful storytelling piece of content.
Make your blogs book your next client using these 6 blog writing tips:
Step 1: Pick your topic
A real wedding blog without a clear angle is just a pretty story that gets lost in a sea of other blogs basically chronologically recapping the day. You need to frame your blog around something searchable and specific that an engaged couple would be typing into Google.
Put yourself in the shoes of a bride to be or engaged couple, they probably aren’t searching for ‘fine art editorial wedding photographer in Gloucestershire’, instead they might be searching for ‘relaxed wedding photos for micro wedding’, so use these terms throughout your blog as you describe your real wedding.
You can also make sure your blog answers a question on a specific topic like – ‘How to choose between a dry hire wedding venue and all inclusive venue’. You can share your expert opinion and educate the reader as the answer to this question while also sharing why your couple chose a dry hire venue.
And last but not least, you can share your real wedding story while having the emphasis be on the location. Adding keywords like why they chose the region of the UK, the venue and why it was important to the couple. This tells a story while also adding in location based keywords.
Once you know the focus of your blog, you’ll know what keyword to thread through the blog — in the title, subheadings, alt text, and body copy.
Step 2: Structure your blog right
You need to hook in your reader within the first sentence and give them a reason to keep reading. Give a short overview of what the blog is about and highlight some exciting points, advice or inspiration they will not want to miss!
You could start with something like:
Thinking of planning a relaxed, intimate celebration with just your favourite people but unsure how to plan your wedding? This [venue]-based micro wedding will leave you full of ideas and inspiration that’ll make you want to start planning every detail of your big day.
After you’ve given a hint about what to expect, next you can share the overall story of the couple, the thought and meaning behind their wedding day and why they chose to host their wedding at their venue and why they wanted to work with you.
Briefly explain your role in this wedding day so they know who’s perspective this blog is coming from – are you a wedding florist, wedding planner or photographer. Don’t make this too long as your reader wants the juicy inspiration or education you promised!
Next you can share with them lists, photo galleries, inspiration or educational tips about this real wedding. What stood out to you as being different, creative, personal or just so cool you have to share it.
Step 3: Remember to talk about the key moments
Don’t just repeat the day as if you’re reading through the wedding day timeline, this would be fun to read and most likely your reader won’t get to the end of your blog!
Instead structure your blog into easy to digest sections with clear subheadings – which you can add your keywords into. Think of questions or moments people would be searching for or looking for answers to and make these the topics you cover in your blog.
The venue & location
Share what made the venue special — exclusive hire, on-site accommodation, countryside setting, architectural features.
“The barn’s exposed beams and centuries old architecture created the perfect backdrop for a laid-back,countryside wedding.”
If it’s location-based, this is where you get to add in your local SEO words. You can mention where the venue is located e.g. Gloucestershire, and maybe it’s on the outskirts of a quaint Cotswold village in the stunning Tetbury countryside.
The style & theme
Talk about how the couple styled their wedding from the colour scheme, venue decor, flowers, outfits and stationery. You can tie this into the season they got married in, the venue aesthetic or overall vibe of the wedding, e.g.
“They chose a fabulous mix of peach, hot pink and coral colours throughout their wedding day which made their venue pop with a springtime vibe.”
The ceremony
Take your reader on a journey and paint them a picture of what the ceremony looked like but also felt like. Did they write personal vows? Was there a unique layout or moment that stood out like a beloved pet as the ring bearer?
Add 2-3 photos to highlight this moment and share a visual of the ceremony.
The reception & party
If this was the highlight of the day, make sure you share this! Was it the food, entertainment, DJ or packed dancefloor? Share the atmosphere and why this party was different to other weddings you’ve worked at.
Step 4: Add testimonials
Nothing shows more credibility and social proof than sharing online what your couple really thought about you and their wedding day, so drop in a few quotes from your couple so it add their voice and emotion to the blog:
“We felt so taken care of all day – I didn’t have to look at the time once. Everything just flowed and it felt so us.”
Step 5: Use images throughout
Don’t use this blog as a way to share the whole wedding gallery of like 200 photos. Your readers can find this on wedding photographers’ portfolios or on Pinterest, they are here to read about the details so choose 10–20 strong images that visually walk someone through the story you are telling.
Next to each special moment you are sharing, pair this with 1-3 images to emphasise your point. But please don’t just show high group guest photos, your reader will want to see more of:
- Couple portraits
- Ceremony details
- Reception décor shots
- Venue – inside and out
- The entertainment or activities
Quick tip when adding photos to your blog – remember to:
- Add alt text to each image to describe the photo using keywords: “Boho bride with dried flower bouquet at [Venue]”.
- Add internal links to your other blogs or galleries, and external links to the venue or suppliers (bonus points for backlinks).
Step 6: Keep blogging consistently
Blogging once a month is a solid goal if you want to be adding fresh content to your website to boost your SEO, improve your ranking on google and give you loads of content to repurpose for socials like Instagram, Pinterest and newsletters.
And if you’re reading this thinking “this sounds great, but I don’t have the time” — you don’t have to do it alone.
As a virtual assistant for wedding professionals, I help venues, planners, photographers, and florists write high-converting blog posts just like this.
From pulling your key info to SEO optimisation and formatting – I take your real weddings and turn them into content that works harder for your business.
Get in touch if blog writing is one of the tasks you’d love to delegate to a virtual assistant.