Finding it tough to get your wedding floristry business noticed? You’re definitely not alone! With so many florists out there, it can feel overwhelming trying to market the right way to really set your business apart. Let me share my 5 simple marketing tips for wedding florists to help you attract your dream couples and showcase your amazing wedding floral designs.
1. Build and nurture that email list
Email marketing might sound like hard work, but trust me, it’s one of the most effective ways to stay in touch with potential and past clients. By sending regular, value-packed emails, you can keep brides, grooms, and planners engaged with your business, making sure they have you front of mind when the time comes to book their florist. Whether you’re showcasing a recent wedding, offering tips on seasonal flowers, or simply reminding them of your services, regular emails help you build a relationship with your clients.
Quick tip: Segment your email list! Create different groups (like wedding planners, past brides, and other wedding vendors) and tailor your message to each one. Personalisation is key!
2. Make full use of social media
As a wedding florist, you’re in a visual business so platforms like Instagram and Pinterest are the best place to showcase your unique work. Regularly post high-quality photos of your floral designs from recent weddings, behind-the-scenes shots of setting up for weddings, and videos of your process. Get creative with Instagram Stories or Reels—whether it’s setting up a beautiful floral arch at the church entrance, or arranging the bridal party bouquets, brides love seeing how you work on wedding days.
But the real secret? Be consistent. Show up regularly, even if you can only post twice a week. It’s all about staying top of mind with your potential bride and grooms. That could be sharing snippets of your day-to-day life on stories or behind the scenes reels. And remember social media is not just about pretty pictures; it’s also a space to connect with your audience, share your expert advice and offer inspiration.
3. Be consistent with your marketing message
Arguably some of the most successful wedding florists are the ones who show up consistently. It’s not enough to post or send an email once in a while—you need to stay visible. Whether it’s on social media, through your blog, or via emails, being consistent builds trust with your audience. When they see you showing up regularly, they’re more likely to think of you when it’s time to plan their wedding.
Consider setting aside a content day. Use this time to take professional photos, create videos, and draft captions for social media. You can also film behind-the-scenes footage of you creating wedding florals or take part in a styled shoot to gather a collection of high-quality images and content that you can use over time.
4. Consider investing in a content creator
In the wedding industry, visuals are everything. You can have the most incredible floral designs, but without beautiful photos or videos, you’ll struggle to stand out and connect with your ideal couples. A Wedding Content Creator can help capture you in your element and showcase how you work and what you can create. From filming you sketch concepts, arranging bouquets or transforming a wedding venue—these authentic clips can be used across your social media platforms to keep your content fresh and engaging without needing to plan constant content days.
5. Start blogging
Blogging is often an overlooked marketing tool, but it’s one of the best ways to boost your online visibility and position yourself as an expert wedding florist. Write blog posts that answer common questions brides have about wedding flowers, like “How to Choose a Floral Colour Scheme” or “5 Seasonal Flowers Perfect for Spring Weddings.” These blog posts will not only showcase your expertise but also create evergreen content to help you rank higher in search engines and drive more ideal clients to your website.
At the end of each blog, include a call to action. Whether it’s directing them to your contact page or inviting them to view your wedding floral gallery, always give readers a next step so you can capture their interest in working with you.
Need Help with marketing your wedding florist business?
Feeling like you don’t have time to manage all of this? That’s where I come in! As a social media manager and virtual assistant specialising in the wedding industry, I can help you create a solid marketing strategy and content creation plan. From managing your social media accounts to planning content days and writing blogs, I’ll take the pressure off so you can focus on creating beautiful wedding florals. Let’s chat and see how I can support your wedding floristry business!
Cover Photo: Bowl of Corks Photography