Can we start with a bit more of a hook that is to do with post ideas. Like ‘Are you are a wedding florist that hates creating social media posts and is always running out of ideas? Then this blog is for you’
As a wedding florist you have an abundance of content that you can capture and share with your audience on social media.
Read my expert tips to help you turn your beautiful floral designs into highly saveable social media posts.
Behind-the-scenes magic
Think those daily tasks in your wedding florist business are too boring to share? Absolutely not! Your social media followers will love seeing the authenticity behind your floristry work with short videos or photos of you and your wedding team. Capture your daily tasks such as unloading the van, prepping flowers, or sketching designs. Even making coffee can become fascinating content to help build a genuine connection with your audience by showcasing the realities behind each arrangement. Try popping your phone on a tripod at the back of your florist studio to capture you creating stunning floral arrangements.
Create floral tutorials
Never thought of yourself as a teacher or workshop host? Give it a try with easy tutorials on flower arranging, bouquet making, or flower care. Your audience will love the insights, top tips and advice and you’ll establish yourself as an expert through these types of videos. Keep it simple and enjoy sharing your knowledge with your audience on social media!
Show your real weddings
Everyone loves seeing the intricate details of real weddings. These posts are some of the most popular and save-worthy, filled with inspiration and unique ideas. Make sure to connect with the wedding photographer for high-quality images of your floral designs that you can share on your Instagram page. Professional photos make a huge impact and, by crediting each other and the whole team of wedding suppliers involved, you boost your business’ visibility.
Seasonal flower advice
Brides may not be familiar with the flowers that are in season for their wedding. Inspire their choices by sharing your knowledge of local and British flowers that will be blooming for their wedding date. You could also include the meaning behind each flower and some examples of these blooms of your previous work.Your expertise will assure brides that their wedding flowers are in capable hands, making them excited to see your beautiful creations and put their trust in you.
Floral inspiration boards
Create mood boards that mix different floral designs and themes to inspire your audience and showcase the scope of work you can create. Brides-to-be will love the inspiration and be brimming with ideas for their wedding. Use these mood boards to highlight your creativity, your bespoke designs and the wide range of styles you can deliver.
Floral design stories
Got a great story behind a design? Tell it! Chat about the inspiration, the process, and any challenges you faced when making the floral arrangements. This will make your posts more relatable and engaging. A little authenticity and behind-the-scenes goes a long way when you want to create that sought-after connection with your followers.
Use your customer reviews
Post testimonials and reviews from your past couples. Pair these with photos of the floral arrangements you created for them. Authentic feedback builds trust and credibility with potential customers.
Time-lapse videos
What can I say, behind-the-scenes footage is a real winner when it comes to social media post ideas for wedding florists. Create time-lapse videos of you and your team working on a large floral installation or wedding setups. These videos can be mesmerising to watch and create real engagement making your followers hit that save button!
Floral trends and top tips
Let your followers in on the latest wedding flower trends and your expert advice. Whether it’s new colour combinations, unique floral table-scapes, or sustainable wedding flower ideas, keeping them updated is both engaging and helps establish you as a wedding industry expert.
Interactive content
Engage your followers by creating interactive content such as polls, Q&A sessions, or quizzes about flowers and weddings. Ask them about their favourite flowers or arrangements to start a conversation and boost engagement. It’s an easy and fun way to connect with your followers!
For more social media post ideas and content creation tips, read my latest blog on how to capture content for your wedding business. If you want your social media content created for you, check out my social media management packages and services here.
Let’s make your wedding florist business a blooming success with these social media post ideas!