We can thank TikTok and Instagram for the surge in Wedding Content Creators, but they are more than a passing trend. With the desire to connect more authentically on social media becoming more prevalent and the next generation of couples more connected to social media, it’s no surprise that Wedding Content Creators are becoming more mainstream. Wedding Content Creators can give clients the chance to have their special days documented in an authentic and accessible way. From engaged couples to wedding businesses, Wedding Content Creators are the secret ingredient to upping your wedding game.
Who are Wedding Content Creators For?
Couples can hire Wedding Content Creators to capture the story of their day through short form content. From behind the scenes to the big ceremony moments, Wedding Content Creators can offer their clients video content that might be more financially accessible than full day videography.
Wedding businesses can also benefit greatly from working with Wedding Content Creators. If you are struggling to come up with content ideas, document yourself behind the scenes or post regularly on your socials then a Wedding Content Creator can be a brilliant solution.
Why You Need a Wedding Content Creator as a Wedding Business
Content creation is a marathon, not a sprint. You need to be consistent in sharing your work and it’s important to not burn yourself out. Having someone on your team whose focus is to help document and create content that will attract potential clients, will take away some of your social media marketing stress. Content creators can shoot, edit and schedule content for you, so that you don’t need to worry.
Your potential clients will connect with your brand best when they see you being visible on your social media and being in your element. Video content can help showcase your attention to detail and the behind the scenes of your wedding services. A Wedding Content Creator will focus on capturing you authentically, making you more approachable to your dream clients.
Even working with a Wedding Content Creator for a single day can help bulk up your personalised stock video footage. Having plenty of video footage will give you more options for things to post on social media throughout the year. If you want to share educational content with your clients, having nice video to use for a reel is a great option.
How a Wedding Content Creator can Help Your Wedding Business
As a wedding business owner, if you aren’t harnessing the power of social media, you are missing out on some great marketing opportunities. It can feel overwhelming to choose which social media platforms to put your business on, but you don’t need to be on every single platform. Decide which platforms your ideal clients are using and then focus on those one or two platforms. Working with a Wedding Content Creator can help you find the best ways to reach clients on those platforms.
Working with a Wedding Content Creator can also help hold you accountable. The easiest way to get footage of you doing what you do best, is by having someone else record it for you. Don’t stress about bringing a tripod for your phone to sit on while you try to take a timelapse of setting up, pass the responsibility to a content creator who can focus on getting great footage and generate ideas for original content ideas bespoke to your brand. While behind the scenes content might not feel super interesting to you, it is fascinating for your potential clients to see exactly what it is you do and it allows you to showcase a bit of your personality.
On social media people engage best with content that is authentic and that they can relate to. A Wedding Content Creator will help capture your personality and branding authentically so that you connect with your ideal audience.
Ready to chat about adding a content creator to your wedding business team?
If everything in this blog has got you thinking about adding a Wedding Content Creator to your team, then we should chat. I regularly support my clients on location by providing Wedding Content Creation services and accompanying them at their studio or office to capture content. So send me email today to hello@virtuallyrhian.co.uk if you think your wedding business could benefit from carefully curated content.