Blogging is a powerful tool for wedding businesses. Having your own blog gives you a platform to show off how much of an expert you are in the wedding industry and why clients should work with you. With the right search engine optimization (SEO), you can attract potential clients and other wedding suppliers to your website. The best part about blogs is that they are evergreen content. One blog post can lead to more and more traffic to your website over time. So, how exactly do you make the most of your blog posts?
The first step to making the most of your blog post is in your writing. Use keywords, answer the questions your dream clients have and include links relevant to the post. For example, you could link the venue, photographer, or florist you’ve collaborated with. Once you’ve written a strong blog piece that either inspires or educates potential clients, it’s time to start sharing and promoting it. Here are four clever ways to get the most out of promoting your wedding blog and boosting your wedding business.
Create 5 Related Pinterest Posts
The beauty of Pinterest is that it is a visual search engine and therefore, perfect for couples when planning their wedding and putting together their dream vision boards. Couples and wedding industry professionals alike often use pinterest to communicate their ideas to each other. While your blog post is a piece of evergreen content, so are Pinterest pins. By linking your blog post to five different pins, you’ll help increase your blog’s reach.
Each pin should be dedicated to a different part or point of your blog. Don’t get too repetitive and don’t post the blog link five times in a row. Break up sharing the blog with other pins so that you don’t spam Pinterest with the one link.
To make the most of your pins, try creating a captivating design that matches your branding. Use catchy titles and keywords on your pins as this will help entice your potential clients to click on the post. You should use photos that you feature in your blog post to give viewers a taste of the article. As you post the pins, make sure you pin them to different boards. The longer your pins and blog are out there, the more work they do for you.
Make Use of Instagram’s Features
Instagram offers a wealth of different features which you can use to your advantage. Sharing a link in your story to your latest blog shows off your expertise in the wedding industry and connects you with your followers and other suppliers. Sharing your blog on your stories will give it higher visibility and you should tag any relevant suppliers who would also benefit from sharing your blog post.
Your Instagram story isn’t the only place you should be sharing your blog. You can create a reel, or even a carousel highlighting some of the main points featured in your article and use the captions to point your audience to your website for more information. Your reels and carousels should give your audience a teaser, so that they head over your website to get all the details. Make sure to also tag any vendors featured in your article in your post. This will encourage them to share it with their following as well.
Collaboration and Featured Articles
When writing for your wedding blog, you’ll likely mention other wedding industry professionals and suppliers you’ve collaborated with. Why not reach out to your collaborators to see if they would be interested in featuring your article on their own websites and socials? You could even offer to write a feature article for them. This will strengthen your connection with the supplier and give you a chance to get your work in front of a new audience. Collaboration is a great way to be introduced to new people and prospective clients. Make the most of your industry connections and see how your blog can benefit you both.
Email List
Ever thought about starting a mailing list for potential clients and other wedding industry professionals? Writing a new blog is always a good excuse to get in touch with your mailing list and remind them you exist and that you have a wealth of knowledge in your field. Regularly keeping in contact with your audience will help build trust and give them a better insight into your personality and brand. Having a strong connection with your audience means they are more likely to engage with you and your business. People are much more likely to buy from brands they know and trust.
Don’t let the hard work you’ve put into writing your wedding blog go to waste. As a piece of evergreen content, you can help your post to continue to generate traffic to your website and earn you enquiries for years to come. Make sure to maximise your blog’s Pinterest potential and use your top points to create stories, reels and carousels for your Instagram. Use your wedding industry contacts to see if you can collaborate on articles that benefit you both and build an email list to help get your content in front of your interested clients. The hard part is writing your blog, now all you have to do is share it cleverly with your awaiting audience.
Blogging can feel like a big time commitment and often gets pushed down our to do list. If you’re struggling to balance the million things on your wedding business’ to do list, check out the services I offer to support wedding businesses just like yours.