Many of your current customers are likely using Pinterest, especially if they are planning a wedding. Most brides-to-be will create a Pinterest board to gather ideas and save inspiration for their big day. This means this platform is full of your ideal client!
This makes Pinterest the ideal platform for you to create an established presence on so that you can build a reputation for yourself and your wedding business.
How your Pinterest pins can drive traffic to your Wedding Website
By sharing engaging content on Pinterest, you can encourage your existing customers to subscribe and follow your account as well as reach new customers by producing quality and relevant content.
Pinterest Pins can be a powerful tool for driving traffic to your wedding website. When you create a Pin, it includes an image, a description, and a link to the source of the content. By creating visually appealing and informative Pins, you can capture the attention of users on Pinterest and entice them to click through to your website.
Generating high-quality content is essential if you want to attract visitors to your website through Pinterest. Although Pinterest has the potential to bring in a significant amount of new traffic, your success on the platform ultimately depends on the quality of the content you share. Make your pins inspirational, educational or humorous and personable. You want to make your pin good enough that your audience wants to save it to look at again later!
Pin ideas for Wedding Businesses:
1. Mood boards
2. Wedding colour palettes
3. Unique wedding ideas
4. Romantic or cute quotes related to weddings or relationships
5. Top Tips and Hacks
6. Advice and sharing your expertise
Add your Wedding Website link
You can’t expect viewers to click through to your website after seeing your Pin if you don’t include your website link! When creating each Pin add the destination link to your website. It could be to your blog, wedding gallery or services page – wherever you want your audience to be directed to on your website.
And remember, Pins are an evergreen piece of content so as long as you include your website potential customers can still find your website in years to come!
How to create the perfect Pinterest Pin
- The recommended size pin is 2:3 or 1200 x 18000
- Use keywords in your Pin description
- Search trending topics to help you decide on a Pin title or a board name
- Use keywords in your description but don’t ‘stuff’ it with keywords, still write as if you are talking to your audience.
- Add a logo to your Pin so even when your audience saves it they can instantly know who created the Pin
Do your research
Take some time to research what your competitors are doing right on Pinterest and see which Pins are working well for them. Do they use lots of graphics or are they sharing inspirational photos? Don’t copy another Pinterest account as your wedding business is unique to you and your target audience will be different, but take inspiration from what you see trending on the platform to see how you can use those ideas for your Pins.
Use the Pinterest search bar and Ads Creator to find keywords in your wedding niche that you can use in your title and descriptions. After all, it is a search engine so SEO is very important!
I hope this has inspired you to either start your Pinterest account or allocate more time to your existing one! Try posting consistently high-quality Pins for a month and see the growth and website click you receive!
To read more about how this Social Media platform and others can help your business, read more on my blog here.