If you’re a wedding photographer, you probably have thousands of photos and videos sitting in your camera and on your phone but you still think you ‘have nothing to post to Instagram stories’. So you end up either overthinking it or not posting at all!
Your focus 90% of the time is shooting, editing and delivering wedding galleries and the last thing on your mind is posting to Instagram stories everyday.
Instead think about your Instagram stories as a place to connect with your audience, and show the real, vulnerable side to you.
Instagram stories are the place where engaged couples can decide if they trust you to shoot their wedding.
So if you’ve been wondering what to post to Instagram stories as a wedding photographer, or whether they’re even relevant to your business, this is your go-to guide so you always feel inspired to post to Instagram stories.
What to post to Instagram stories as a wedding photographer?
The wedding market today is full of couples who are no longer booking photographers purely based on their editing style.
Couples are thinking:
- Will you make me feel comfortable in front of the camera?
- Will you guide or direct me on the day?
- Will our personalities match?
- Will you capture the moments I care about most?
Your stories can answer all of these hesitations and worries before they even enquire with you.
Instead of just posting a beautifully edited wedding photo, this is where you can show the un-finished, behind-the-scenes of how you get to the final image.
This can be as simple as attaching a mount to your camera, wearing a POV camera, or even hiring a wedding content creator for a few weddings so they can capture you in action on the day.
Edit clips of you on a wedding day to show real, authentic content of what it looks like to work with you. You could include:
- “Couples always say they feel awkward at first… then this is us 5 minutes in”
- “Me when I know I just got the perfect shot”
- “When you tell me you’re worries about how long group photos are going to take and 10 minutes later you’ve got all these hots”
This is the kind of wedding photographer content that builds trust instantly because it shows potential couples how you work and what they can expect on their wedding day.
What to post to Instagram stories using what you already have in your camera roll:
Don’t worry, you don’t need to create new content every day. Some of your best content is already there but it just needs some context behind it.
Open your camera roll and look for:
- BTS clips from a wedding day
- Before/after edits
- Raw vs final images
- You in your editing studio
Then add simple captions like:
- “Before → after. This is why X matters so much.”
- “One of my favourite candid moments from this day becuase…”
- “This is what ‘natural posing’ actually looks like.”
- “This is why your wedding gallery takes 8 weeks to deliver”
This is one of the easiest ways to stay consistent without adding more to your workload. Use what you already have but add a backstory, a question or a poll so your story is now more interactive.
What to post to stories as a wedding photographer when in the office:
If you’re a new wedding photographer, forgot to get video clips of you on weddings days or you have private cline who don’t want their wedding shared online – these ideas are for you.
You can still create original and fun content from your editing office!
Try these story ideas:
Story idea 1: “What I’m editing today”
Screen record your edits or gallery selection process. Then explain what was cool or unique about this wedding, why the couple chose you as their photographer.
Story idea 2: “One thing couples don’t realise about photography…”
Examples:
- Why timelines affect your photos
- Why golden hour matters
- Why candid moments are actually the best to look back on
- Even when you think I’m not looking… I’m capturing all the embarrassing/funny moments
- You only really need coverage from bridal touch ups in the morning, we don’t need to be there from the moment hair and makeup starts
Story idea 3: Just talk to your audience!
When you have a thought or something pops into your head, turn on your camera and just say it out loud. Record it as if you’re not even going to post it, so you’re fully relaxed and as if you’re on facetime with a friend.
This type of content positions you as an expert and builds a connection with your audience in an authentic way as they can see and hear you as well as listen to your advice or expertise.
Story idea 4: Guess how long it takes to edit 1 photo/1 wedding gallery
Show a timelapse of your screen and yourself at the computer editing and add a question sticker so your audience can guess.
What to post to Instagram stories on a wedding day as a photographer:
If you don’t have time to capture photos and videos of you on a wedding day or clips of the wedding itself, don’t worry there are other stories you can post from your wedding days.
Here are simple wedding photographer story ideas for a wedding day:
- A clip of the venue before guests arrive
- Unpacking your photography kit bag at the venue
- Talking to the camera briefly explaining where you are today, who’s wedding it is and what you’re excited to capture today
- Video the back of your camera so your audience can see what you’re seeing through the lens
- Share your supplier meal or a quick photo of you with all the suppliers during your meal break
These small clips show your presence and professionalism on a wedding day without having to think about getting content throughout the entire wedding.
How to show your personality as a wedding photographer on stories:
Your editing style might be similar to someone else’s, but it’s your personality and how you work that will make you standout.
Try sharing:
- Your thoughts after a wedding
- Funny or chaotic moments from a wedding day – this could be “you’ll never guess what I ended up doing on this wedding day”
- Your approach to working with couples
- What happens with you on a consultation call
- What your priorities are on a wedding day as their photographer
- Your honest opinions on something (a venue, wedding trends, film photography etc)
Your audience will be seeing thousands of beautifully edited photos on their social media feed, so now they want to know the photographer behind these photos.
How to stay consistent on Instagram stories as a wedding photographer:
Now that you know all of the different types of content you can post to your stories (I told you it wasn’t as scary as you thought!), let’s talk about how to keep it sustainable for you so you don’t burn out.
The easiest way to stay consistent is to split your stories into two types:
Pre-planned content
- BTS explanations
- Editing insights
- Educational mini tips
- Personal thoughts
- Share your availability
- Clear calls to action for how to enquire with you
On-the-go content
- Wedding day clips
- Venue inspo
- Wedding day stories
- In-the-moment updates
Before a wedding you can simply focus on one of the above categories. Before you know it, you’ll have a bank of content you can repurpose and reuse for stories!
When you combine both, you get:
- Consistency
- Personality
- Visibility
And that’s what leads to more bookings because you are the one still showing up through busy wedding season.
You can’t use the excuse that you ‘don’t have the right photos for stories’
If you’ve been wondering what to post to Instagram stories as a wedding photographer, the answer isn’t more of your (stunning) photography, but rather more of you. You already have everything you need, you just need to show it in a way that connects with your audience.
Try and think what would make an engaged couple spend a few more seconds watching your story compared to your competitors. So add interactive stickers, a poll, a this or that question, or tease what’s to come in the next story if they tap through to watch.
And if you’d rather not think about posting to stories at all during wedding season and you’d like the peace of mind that your staying consistent without any worry, that’s where I come in.
I can capture behind-the-scenes content for you on a wedding day so you’ve got weeks (or months) of content ready to go! I then create and schedule stories for you so it’s one less thing on your to-do list.
Simply enquire with me here, I’ll be happy to chat about how I can support you!