As a wedding business owner on Instagram, one of the most authentic ways to connect with your followers and potential clients is through your stories. While your Instagram feed should be curated and show off the best of your work and brand, your stories are where you can be more relaxed and personal with your audience. So why is it so difficult to decide what to post on your Instagram story?
We often worry that our daily routines are a bit too boring to share online or that our stories aren’t original enough. The pressure to post something new, exciting and authentic can be intense. How do you find the secret formula to make your stories shine and show you off as a wedding business owner and a brand?
Step one is to understand the different types of stories you can be posting to engage with your audience.
Interactive Stories
Starting a series of stories with an interactive post is a great way to keep your viewers engaged. Instagram offers different stickers like polls, questions, links and countdowns which all help hook your audience. An interactive story is a great way to get your audience’s thoughts and opinions.
Behind the Scenes Stories
We are used to the ins and outs of our business, but our viewers aren’t. Recording yourself doing the exciting and more mundane aspects of running your business is a great piece of content. You can use this footage on your stories, but also convert them into reels. If you aren’t comfortable being in front of the camera, or don’t feel like doing it every day, you can share a photo and write a list of what you’ve been up to instead.
Update Stories
When something exciting has happened, or you’ve accomplished something on your to do list – big or small – it can make for a great instagram story! You can use text, photos or videos for this one. You can even pop on your story and share the update straight to camera.
Testimonial Stories
If you are feeling stuck for story ideas, you can share testimonials from your clients. These are particularly nice saved in a Testimonial Highlight so that prospective clients can look through to see what previous clients have said.
Frequently Asked Questions
On your website you probably have a list of FAQs to help answer questions your potential clients might have. Try answering a series of frequently asked questions on your stories. This is another great type of story to keep in a highlight section for future potential clients to view.
Once you’ve decided on the type of story to post, it’s time to think about the important second step. Make sure that your content is both engaging and visually appealing. When a post is aesthetically pleasing, your audience is more likely to engage or spend more time looking at the story, rather than skipping through. You should stick to your branding colours for story backdrops and your branding font for text. This will help sell the consistency of your branding and keep your audience engaged.
To help get you started with strong Instagram stories for your wedding business, here are 5 engaging story posts for you to try:
- A Poll – Using the poll sticker you could try a “This or That” Quiz with your audience. It can help you get a better understanding of their likes and dislikes and guide you with what to use for future content based on their opinions.
- Share a tip and add an ask box to hear your audience’s top tips. You can then add these tips to your story!
- Ask a question on a poll like “Who wants to see the behind the scenes from this wedding?” and then share images and videos.
- Share a “Can you relate to this” image or video story and add a reaction emoji, or emoji scale for your audience to engage with.
- Promote your latest offer, or blog post by sharing a link on your story. This will drive traffic to the link you’ve shared.
Remember, you can get the most out of your stories by adding them to the highlights section, that way anyone who visits your page can engage with the information you’ve previously shared.
If you are struggling to harness the full potential of your social media, click here to see what services I offer and how I can help your wedding business flourish.