There are many perks to having your own wedding business. Being your own boss is gratifying, but keeping your business profitable can be tricky. Constantly having to market yourself is hard work. You can be putting countless hours into your business and it’s just not growing. Here’s how to turn around the things hindering your business’ growth.
Not Identifying the ideal client for your Wedding Business
You’ve got an incredible wedding business, but who is it for? You want your business’
mission statement and the services you provide to be crystal clear to your potential clients. When they find your website or social media profile, they should know that your services are what they’ve been looking for.
Pinpointing exactly who your ideal clients are can be difficult. We often think too broadly when it comes to who we think our dream client is. Do some research and really think about the services you provide. What kind of client will benefit most from your business? What kind of weddings do you want to be working on? Once your messaging is clear, you’ll get more aligned enquiries.
Not building a clear brand for your Wedding Business
Off the top of your head can you describe your wedding business’ branding in three words? If you don’t have a clear idea of your branding, your potential clients won’t either. Knowing who your ideal clients are can help inform some of your aesthetic branding choices. If you want to work with couples who are bold and creative, your brand should reflect that ethos with its colour choices, font and copy. Having a cohesive brand will make your business look more professional and polished. Showing your attention to detail will help build your wedding business’ credibility.
If your brand isn’t recognisable, there could be two reasons for this:
- You’ve not created a cohesive brand design.
- You aren’t posting enough content to show off your branding.
Your branding should apply to all aspects of your business; your social media feeds, website, even your email signature. Making sure that your branding is cross platform is important. You may get leads from different platforms and if your website doesn’t match your instagram branding, your clients might get a bit confused about your style and message.
Not harnessing the power of Social Media
Social media can be a superhero for your wedding business’ marketing. It’s a chance to market yourself for free, but you can easily go astray if you aren’t using it to its full potential. The four main issues you might encounter when it comes to your social media marketing are:
- Being consistent
- Not being social or networking
- Too much focus on just one platform
- Not enough fresh content ideas
Staying consistent can be tough when you’re running your own wedding business. Don’t be over ambitious. Create a schedule that is realistic for you and stick to it. You can use scheduling tools to help keep you on track. Your audience and the algorithm won’t be very engaging if you aren’t consistent in your posting.
Remember, the point of social media is to be social. It’s a great chance for you to be connecting with potential clients, but an even better way to network with fellow wedding businesses.
Don’t get too caught up on one social media platform. You can be sharing your work on multiple platforms to get more eyes on your work and connect you with new audiences.
Once you’ve got an idea of what an achievable posting schedule is for you, have a brainstorm session to come up with plenty of ideas. Think about the questions your ideal clients might have and how you can help them. Share your knowledge on the wedding industry. You will have a unique and expert insight into the industry as a wedding business owner.
Not prioritising client experience & recommendations
If you are a newer wedding business, recommendations from previous clients will help you generate new leads. It’s important to focus on your customer experience so that your clients are more likely to recommend you. If your clients are pleased with your work, they are more likely to talk about it and share it with their friends and family. Reviews and recommendations bring credibility to your wedding business. This is why as a business owner, you should always be thinking of new ways to keep your client experience great!
Not delegating tasks
There is so much to balance when running your own wedding business. Being overwhelmed can often make you feel stuck. Sometimes you just need an extra pair of hands to help you for a few hours a month. Hiring a Wedding Business Virtual Assistant can be a big relief when you’ve got too much on. When you spread yourself too thin, you don’t perform at your best and the quality of your work can start to drop. Being able to give yourself more time to focus on a task, by delegating other tasks to someone else, can help you keep your high performance standards and give you time to rest so that you don’t burnout. A Wedding Business Virtual Assistant is an investment for your business and for yourself.
Running your own wedding business isn’t easy, but, If you keep all these points in mind, you’ll find that your wedding business will grow and flourish.
If adding a Wedding Business Virtual Assistant sounds like it might be the right thing for you and your business, I offer different packages which you can browse HERE.
