If you’ve researched social media strategies and tips for increasing your engagement on social media platforms, then you’ve probably come across the term, Call To Action (CTA). You see hundreds of calls to action each day whether you realise it or not. They are on social media posts, in print adverts and even at your local supermarket. So why is everyone using Calls to Action? Well, when used properly, they are a powerful marketing tool.
WHAT IS A CALL TO ACTION?
A Call to Action is a marketing term. It refers to a phrase that encourages its readers to take action. When trying to make a sale, or gain engagement, using a call to action to clearly state how your audience can get involved is a great way to get them engaged with you. A Call to Action should help you lead traffic to where you want your potential clients to go.
WHY SHOULD YOU USE A CALL TO ACTION?
Calls to Action are a great way to encourage engagement. They help make your efforts on social media worth it. There’s no point in posting content without a purpose or plan and thinking you’ll grow. If you don’t make it clear to your audience how to benefit from you or your services, then it’s a missed opportunity.
A Call to Action is a great way to communicate with your potential clients how they can benefit from your services or products. If you want something from your audience then you need to tell them. Give your potential clients the directions for how they should engage with you. Should they save a post for later, visit your website or DM you directly for more information?
IDENTIFYING THE PURPOSE OF YOUR CALL TO ACTION
To get the most out of a Call to Action, you need to identify the goal you have for each post you make. Are you trying to make a sale? Wanting to boost engagement with your account? Grow your brand’s visibility?
Whatever your goal, you should be tailoring your CTA to match. There’s no point in giving your audience an action, like saving a reel for later, when what you want from them is to visit your website.
HOW TO WRITE A GOOD CALL TO ACTION
Once you’ve identified the outcome you’d like for your post, then you can write your Call to Action. Your CTA should be clear and uncomplicated. You don’t need long wordy prose, keep it simple and effective. Tell your potential clients what you want them to do and how it benefits them. Do you have knowledge that they want? How can they get that knowledge from you?
Your Call to Action should be something your audience can do in a matter of seconds. If it takes them a long time, they’ll lose interest and not follow through.
HOW TO USE CALLS TO ACTION ON SOCIAL MEDIA
Now that you know all about writing a strong Call to Action, it’s time to put them into practice. If you aren’t sure where to use your Calls to Action, here are some ideas:
- In an Instagram story with a link
- In your Instagram bio
- In the caption of a post
- In the on screen text on a reel or post
- In the hook or first page of a carousel
10 CALLS TO ACTION PROMPTS YOU CAN PUT INTO PRACTICE TODAY
Now that you know everything there is to know about CTAs, here are some strong ones to get you started. Remember to tailor your Call to Action to the goal you have!
- Click the link in the Bio to learn more!
- Don’t forget to save this post for later!
- DM me for more info!
- Get yours today by sending us an email to…
- Get the inside scoop – sign up to receive our emails!
- Tag a friend who needs to see this!
- Get in touch with us today to get hold of this limited time offer, don’t miss out!
- Double Tap if you agree!
- If you agree, let’s chat in the comments!
- Ready to receive inspirational emails to your inbox? Sign up today via the link in bio!
For more social media marketing tips, make sure to check out my BLOG. If you are looking for a social media manager to help lighten your social media load, get in touch to see how I can help you.