Planning your Social Media
Planning ahead of time for your social media will allow you to brainstorm quality content and advice you want to share with your audience. This way you can schedule all your posts in advance. If something happens on the day that you want to post and something happens and you forget, you might feel the need to just post anything for the sake of posting – but this could be damaging your engagement rate and your brand. You don’t want to be posting in a rush and not thinking about who your content is serving. Creating a plan a few weeks in advance is the perfect strategy so you can be posting at optimal times with engaging and on-brand posts.
Batch Create Content
If you have a goal of posting several times a week on your social media platforms, then batch creating your content is something you should defiantly be doing! This will help you to post at the optimal times of the day, stay consistent and relevant for your audience and stay top of mind. The more you post, the grater chance there is of your ideal client reading your posts and taking action. But posting a couples of times each week needs planning and organisation!
Repurposing Content
Don’t let the idea of posting on multiple platforms put you off creating content. I’ll let you in on a secret…. repurposing your content is the best time-saving hack! Your audiences on different platforms are usually not the same, so repurposing a Instagram caption and turning it into a LinkedIn post for the next week will save you time in thinking about a new topic to write about. This same piece of content, optimized for another platform will also reach new and different audience’s with the same topic.
Work with a Social Media Manager
Hiring someone to help you with your social media can be a great way to save time and stress. when you find a Social Media Manager that cares and understands your business, the potential social media has to draw our business is limitless! Choosing to hire outside help will let you focus on other areas of your business that need your attention, and you can relax knowing your social platforms are working for you in the background, building your brand and reputation and bringing in clients.
To see how I can help your social media grow and attract new clients, book a call with me today!