When it comes to marketing your wedding business on social media, you’ll be well acquainted with the “consistency is key” mantra. Staying consistent is often the biggest hurdle that we face. Having to maintain a consistent posting schedule means having enough content to share and knowing exactly when to share it. Luckily, there are some amazing social media manager platforms that you should be using to help optimize your social media marketing.
How Can a Social Media Manager Platform Help My Wedding Business?
A social media manager platform can save you a lot of time in several ways. Firstly, it allows you to preplan content and see how it will look all together on your grid. Preplanning grid features can help you make sure that all your images work cohesively with your brand’s aesthetic. This will save you time trying to decide what works together and later archiving images that don’t quite match the style you’re going for.
While you might know the perfect times to post on your socials, you might not always be available at the exact moment when you should be pressing post. Using a social media manager platform will allow you to set the time and date of a post in advance, so that you don’t need to worry about it on the day.
These platforms often also give you a deeper insight into your analytics. Harnessing the data of what performs well and when should influence your posting schedule and content so that it better performs with your ideal clients.
Social media managers all over the world trust these platforms to manage their brands and clients. They use them to stay consistent and true to their branding. If social media professionals are using them, it’s time for you to think about giving a social media manager platform a go!
What Social Media Manager Platforms Are Available?
There are plenty of social media manager platforms to choose from. Most offer basic free services as well as paid memberships for full use of their services. No matter what type of wedding business you have, there will be a social media manager platform right for you. As a social media manager, I’ve done my research so that I can provide my clients with top-quality social media content and management. Here are the top social media manager platforms available.
Metricool
Metricool is one of the best social media manager platforms in my arsenal. The self-appointed “Swiss army knife for social media managers”, on Metricool you are able to link multiple social media accounts across different platforms. It is ideal for planning your grid, finding the ideal posting times, and scheduling content so that you can get the best results. It compiles your analytics for you to reflect on so that you can constantly improve your content. Metricool offers both free and premium services.
If you want to give Metricool a try for your own wedding business, click here to try it for free.
Planoly
Planoly wants to be your social media sidekick. It offers grid planning, scheduling, and auto-post services and lets you link up to seven different social media accounts. For ease, it allows you to save and organize your content ideas and hashtags all in one place. It’s ideal for planning your grid for an aesthetic and cohesive brand. Planoly offers free and premium services.
Hootsuite
Want a social media manager platform designed to save you time? Hootsuite makes it easy for you to schedule and publish your content. It supplies you with the data of the best times to post on your platforms and gives you helpful analytics to track the success of your posts. Free and premium services are available on Hootsuite.
Social Pilot
Social Pilot is all about social media management with ease. It allows you to link multiple social media platforms and schedule up to 500 pieces of content in advance. You can view your scheduled posts in a calendar view and have deeper analytics available at your fingertips. Free and premium accounts are available on Social Pilot.
Crowdfire
Crowdfire is Social Media Management, simplified. Discover relevant content based on your topics of interest for inspiration for your own posts. You can publish content directly from Crowdfire to your own blogs and social media platforms and can pre-schedule content as well.
If you are interested in giving Crowdfire a try, you can use my referral link here.
There’s no excuse for not taking advantage of at least one of these social media manager platforms to help supercharge your wedding business’s social media marketing.
If you just don’t have the time to set yourself up on a social media manager platform, or would rather hand the responsibility over to someone else, you can learn about my social media management services here. As a virtual assistant, I regularly support my clients with branded content across multiple social media platforms.