Running a wedding business means it’s your job to wear a lot of hats. You become the lead planner, communicator, admin assistant, marketer, and everything in between. After working with over 40 incredible wedding professionals as a virtual assistant, wedding planner assistant, and social media manager, I’ve seen just how crucial it is to stay organised, respond quickly to new enquiries, and manage client communications without anything slipping through the cracks. This is what sets apart booked-out wedding suppliers and those that aren’t.
If you’re still relying on spreadsheets, manual to-do lists, or email threads to manage your clients, it might be time to level up if you want to be booked for every weekend suring the summer wedding season.
This is where you need to start looking towards investing your time or money into a CRM system that works specifically for wedding professionals. Time and time again I have seen this be one of the smartest decisions a wedding business can make to save time, grow your business, and deliver a smooth experience for your clients.
So after 5 years of working with many different CRM systems and workflows, I’m sharing my top CRM tools that are perfect for wedding planners, florists, venues and other creatives in the wedding industry that are worth looking into.
Best for offering a full-service CRM system geared towards wedding planners.
Aisle Planner is an all-in-one wedding business management software designed specifically to plan weddings from start to finish. With tools to manage clients, workloads, checklists and even design tools, this system combines CRM functionality with timelines, project planning, and invoicing.
Pricing: Starts around $39/month (with tiered pricing depending on your team size) so is about average for a well-crafted CRM system that I know a lot of wedding planners love.
Pros:
- Tailored for wedding planners
- Easy to navigate interface for both you and your clients
- Includes planning templates and collaboration features
- You can tell is was made with wedding professionals in mind
Cons:
- There might be a slight learning curve as some features are different to other CRM systems
- The price increases as you grow your team
Best for custom automations for wedding professionals that want more control.
Dubsado offers a lot of flexibility and is ideal for wedding businesses that want to personalise every step of their client journey. From lead capture to scheduling, contracts, and automated workflows, this CRM tool it’s a powerhouse that has been around for years and is loved by many small businesses.
Pricing: They offer a free trial, then it’s approx. $20/month or $200/year.
Pros:
- Every feature offers customisation
- Powerful automation features for every stage of the client journey
- Great for onboarding clients and capturing leads from your website
Cons:
- Can be tech-heavy at first to set up your automations and workflows
- This tool is built for every size of business and is not specifically aimed for the wedding industry.
A great alternative to Aisle Planner for photographers, videographers and content creators.
Studio Ninja was originally created for photographers, but its intuitive layout and efficient tools work brilliantly for all types of wedding professionals. The layout and interface is clean, simple, and automates the essentials like follow-ups, invoices, and reminders.
Pricing: Around £20/month with a 30-day free trial
Pros:
- Easy to use as a beginner to CRM systems
- Great for managing bookings and payments
- Excellent support from the Studio Ninja Team.
Cons:
- If offers less customisation than Dubsado
- It’s not ideal for businesses managing multiple brands
- Can take a while to set up your automations and internal auto workflows.
Best FREE CRM for new wedding businesses
If you’re just starting out and want a free client management system to see if it’s right for you, then dip your toe in the water by using this free system.
While it’s not built specifically for weddings, it helps you track leads, follow-ups, and client data from one place while showing you how powerful and time-saving a CRM tool can be.
Pricing: Free plan available; paid plans start from around £38/month
Pros:
- Excellent lead tracking tools so you never miss an enquiry
- Useful dashboards and internal reports
- Easy integration with email tools
Cons:
- Less tailored to the wedding industry and will features on the free plan
- Key features to grow your business are only offered on their paid plans
Best NEW CRM system specifically designed for every type of wedding professional.
I’m excited to shine my thoughts on this new CRM tool that has recently joined the market. Eternity CRM is a new platform making waves in the UK wedding industry and is becoming increasingly popular with wedding business owners. This tool is built for wedding professionals who want something simple, streamlined, and affordable. It’s ideal if you’re upgrading from spreadsheets or want a more affordable alternative to the big-name CRMs.
Pricing: Low sign-up fee + monthly subscription
Pros:
- Easy setup, no tech stress
- Budget-friendly
- Great for small and growing teams
- Ideal for managing leads, projects, and deadlines in one place
Cons:
- This is still a new platform so some features are not available yet
- Limited integrations (for now) but this is reflected in the lower monthly pricing
Exclusive offer: Use my code VIRTUALLYRHIAN10 to get a discount when you sign up to Eternity CRM! Let me know what you think!
🔗 Try Eternity CRM here
So which CRM is right for you?
There’s no one-size-fits-all when it comes to choosing which CRM systems will work best for your wedding business. It depends on your workflow, your team size, and how much you want to automate. The good news is that each of these tools I’ve listed above will be a step up from manually tracking leads and deadlines on a google spreadsheet.
All of these tools are built to help you:
- Stay organised as a wedding planner
- Streamline enquiry responses and bookings
- Manage client communication with ease
- Keep your team working cohesively
If you’re unsure about fully committing to a CRM system, you don’t have to jump in all at once – start with a free trial and see what fits your style best. Even upgrading from Google Sheets to a simple CRM can transform your business.
Please note pricing for each tool may vary and some offer promotions or discount codes at certain times of the year.
Written by Virtually Rhian, a virtual assistant and wedding business expert helping wedding professionals streamline their systems, simplify their admin, and helping your grow your business with dedicated support.